Open-minded, free thinking and the epitome of the HUGO man, Jonathan Rhys Meyers is the new face of the HUGO Man fragrance. A true individ-ualist and one of film's hottest young talents he has been applauded and re-warded with a Golden Globe for his vul-nerable portrayal of Elvis and dazzled Tom Cruise in Mission Impossible III.
Yet true to the HUGO man, the ever nonconformist, who is based in London's edgy Camden Town, resolutely refuses to let fear of the unknown deter him. ‘It's important to remember that you're on your own beautiful journey,’ he says. ‘There will be ups and downs and once you're on it, you have to see it through to its conclusion and try to never be afraid to do anything.’